services: branding & communication

We want to capture and engage employees' interest by transforming the communication of their reward package. We want them to clearly understand what employee rewards and benefits they are provided with, how they operate and the value of the company's investment in them. Our prowess in this area meant we were awarded the "Communication Provider of the Year" award at the 2006 Employee Rewards and Benefits awards.

The importance of a branding and communication strategy

Employees are bombarded with media messages, both at work and at home. This means visual impact and relevance to employees has never been more important in delivering a solution that truly achieves your business goals. Using clever creative thinking in employee communication is what separates the ‘best from the rest' and ensures that you truly achieve value from your reward spend. 

We question, listen and challenge and try to enlist as many views as possible throughout the organisation. This includes HR, the board, line managers and importantly employees themselves! Too many communication programmes rely on top down approaches and then wonder why they are not engaging their employees.

We work with clients to devise a communication strategy which will effectively engage both existing and potential employees in understanding their reward package.  Our expertise covers not only online communications, but branding, and supporting communication materials.

When undertaking any client communication project our starting point is to get under the skin of the business - to live and breathe the culture. We will analyse the demographics of the workforce (age, gender, length of service, marital status, number of dependants), seek out a variety of views, and identify the core messages that the business wants to communicate.

We believe that there is no one size fits all approach to communication. However, our guiding principles for any campaign mean that it must clearly explain to each individual what the reward package means for them as an individual and their family (if they have one), and must be easy to digest. We will often send launch communication to an employee's home as we believe this stresses to them the importance and personal nature of their reward programme.

The elements of a great communication programme

The possibilities are endless and the communication we produce for you will always be guided by the most high impact and cost effective way to reach your audience and the most environmentally responsible media. 

We believe that is important to vary the pitch and method of communication delivery as people absorb information in different ways, and that communication should not be a one off event launch but should be viewed as an ongoing project.

We will also be guided by what has worked well for you in the past. By way of example our creative team regularly use all of the following methods:

• Web sites;
• Screensavers;
• Group presentations; 
• One-to-one meetings - we are qualified and authorised to give financial advice;
• Brochures; 
• Posters; 
• Postcards;
• Z-cards;
• Promotional DVDs;
• Desk drops of promotional merchandise; 
• Benefit open days/fairs; 
• Email, SMS/text message campaigns; 
• Payslip messaging.